Social media, the likes of Facebook®, Twitter®, YouTube®, and Instagram®, has permanently changed the way business is conducted. Never before in history has a massive audience had the ability to act and react in real time the way they can today.
Love it or hate it, your business needs a presence in at least one or more social media outlets. Establishing your corner of the social world unlocks access to millions of potential customers. Even the smallest of brick & mortar businesses must harness the power of Google® so patrons can find their way to the front door.
But it is not easy, and it requires patience, understanding, and time. BridgeHouse Marketing can assist your business whether you're completely new to the scene, a cagey veteran, or even if you already hire some social media services out. We will even train you and your staff to take over when ready!
SOCIAL MEDIA MARKETING STRATEGY
With 2 billion monthly users as of June 2017, Facebook is by far the leader in the social space. At number one in social, Facebook should also be your number one priority for business exposure and customer connection.
The sheer volume of registered users and demographic data alone means you have access to a gold mine. But how you handle it is critically important and could have a negative impact without careful consideration.
Facebook is one of the first places potential customers research product and services beyond the associated website. A poor presence, or no presence, can wipe out your conversion opportunity before it starts.
Google is the dominant force in Internet search and that is, quite simply, indisputable. But they have had their fair share of hurdles to cross when it comes to the social media landscape.
That does not, however, mean you should dismiss Google + when considering social platforms to broadcast products, services, and branding information. After all, it would behoove all of us to remember that Google controls all of the most prominent algorithms governing Internet search.
So wouldn't it make sense to have a presence anywhere and everywhere Google allows it? The issue is creating and segmenting social content in a way that maximizes opportunities on each, and Google Plus is a player.
Did you know that YouTube is the second most searched website in the world, behind its proud owner and king of the Internet jungle, Google? The power and reach of video content on the web is staggering, and growing at a lightning fast pace.
For your business, this translates into two important tenets. Your business needs video content, number one. And as a direct result, number two, your presence on YouTube is mandatory or you run the risk of getting lost on the World Wide Web.
With Google looming as the undisputed Internet search site, it doesn't take a rocket scientist to see that its algorithm places tremendous value on YouTube content for search results.
Twitter has quietly but successfully sectioned off its corner of the universe on the Internet. While its active monthly user total of a little over 300,000 may seem paltry by comparison to Facebook, all you have to do is ask a friend or family member where they got their news during the recent U.S. Presidential Election to understand why Twitter is important.
For the right product, service, and business, Twitter is a rapid fire way to connect with a large audience in a different way. Sure, traditional social posts and video will work, but the Twitter audience can be a snappy one. They crave clever insight immediately as it is relevant and seemingly the more satirical in nature, the better. Don't be afraid to make a splash on Twitter, but be prepared for anything.
The photo sharing sensation known as Instagram had something in the ball park of 30 million users back in 2012, and zero monetization. Today, some five years after being acquired by Facebook, Instagram has 700 million active monthly users and a sexy advertising platform adapted from Facebook successes.
All that means this, if your business is able to photograph any facet of its daily life then Instagram is something to get acquainted with. It isn't just for pictures of food any more, no, no, it is so much more.
Video in the form of posts and quick-fire stories is also an engaging way to interact with customers, prospects, and most important, fans. Does your business have fans? It needs some, that much is clear.
This female-user dominated site is unique as it is interesting. Digital pinning is fun, interactive, and subtle in its approach to connecting with customers because it doesn't beat its users over the head asking for a sale.
Instead, Pinterest is a beautifully efficient way for users to construct elaborate wish lists based on images. And guess what? Friends and followers love to play along.
With some creativity and a good game plan, Pinterest should be the photo album of choice for you and your business. There's no need to reinvent the wheel on your website, when social platforms like Pinterest have done most of the heavy lifting already.