MARKETING | ADVERTISING | CONSULTING
At BridgeHouse Marketing, we are more than just a competitive edge marketing partner for small to midsize business owners and department managers. Our commitment to a deep understanding and analysis of our client's business along with their products and services, provides the building blocks for a digital marketing strategy designed to promote customer acquisition, retention, and loyalty.
We provide customized and prepackaged marketing services designed to reduce wasted time and money for the busy owner and manager looking to sustain long term profitability and growth for their company. We focus on marketing fundamentals proven over decades and adapt them for use in today's fast-paced and constantly evolving technology platforms. We analyze the online presence of a business as a whole, and develop an SEO (search engine optimization) and SEM (search engine marketing) strategy to drive traffic to your website, online store, landing pages, and social media channels.
Serving You And Your Business
Social Media Marketing & Management
Social media, the likes of Facebook®, Twitter®, YouTube®, and Instagram®, has permanently changed the way business is conducted. Never before in history has a massive audience had the ability to act and react in real time the way they can today.
Love it or hate it, your business needs a presence in at least one or more social media outlets. Establishing your corner of the social world unlocks access to millions of potential customers. Even the smallest of brick & mortar businesses must harness the power of Google® so patrons can find their way to the front door.
But it is not easy, and it requires patience, understanding, and time. BridgeHouse Marketing can assist your business whether you're completely new to the scene, a cagey veteran, or even if you already hire some social media services out. We will even train you and your staff to take over when ready!
Lead Generation & Sales Funnel Management
Lead Generation is just a fancy term for finding new customers. But building, maintaining, and actively working through a solid lead generation plan is no easy task. No matter what type of business you own or operate, understanding where and how to find new customers can be challenging. If we go a step farther, lead generation also encompasses repeat business from your customers.
Both of these concepts require a deep analysis of the product or service offered, target customer, competition, value proposition (why your product or service is better than the rest), and opportunities to scale the business.
At BridgeHouse Marketing we believe one rule is more important than all others when it comes to working with your business. In order to make precise marketing decisions, we must first understand how your business operates and what your goals are. Fortunately for you, we have extensive experience in multiple trades and we love business!
Pay-Per-Click Advertising Management
PPC Advertising stands for pay-per-click advertising, but more importantly, it is a large percentage of the answer to your questions on reaching new customers. Like you, we often wish and dream of a PPC ad platform so easy-to-use that all you have to do is dump quarters into it like the 1980's arcade version of Pac-Man®.
But, you guessed right, it is not that easy. Mastering pay-per-click advertising is more like mastering the classic fight against Mike Tyson on the original Nintendo® Entertainment System game console. You have to be lightning quick and patient, all at the same time. If you slip up or don't pay extreme attention to your ads, you might end up just like Little Mac in the fight... knocked out.
The two titans of PPC are none other than Google® and Facebook®. If you have a business website or social media page, then you have undoubtedly dabbled with both. But the art of not wasting money is elusive, almost as much as narrowing down the target audience and displaying a captivating bit of text, imagery, or video in front of them. We can manage either or both, not to mention up-and-coming ad platforms for Instagram®, Twitter®, and Pinterest®.
eCommerce Optimization & Consulting
Unless you reside in a cave somewhere near one of the polar caps, eCommerce has had an impact on your life over the past couple decades. Online shopping mega-powers like Amazon® and eBay® have quite literally changed the way we shop, both for business and personal necessities. Yet, the thought of operating an online store can be a bit overwhelming and the competition is capable and widespread.
BridgeHouse Marketing offers a wide range of customizable eCommerce services including consultancy, research, general website construction and renovation, product onboarding, SEO, and more. Whether your business is currently selling online or still dancing around the decision to enter world wide web commerce, we can help make the process easier.
Depending on the products or services offered by your business, you could be missing a lucrative opportunity to double down on sales without the need for costly expansion and increased overhead. Online stores offer the flexibility to scale quickly or slowly based on the offerings, budget, and infrastructure.
Brand Building & Goodwill
Branding is something many small to midsize businesses overlook from a priority standpoint. Even the smallest one or two person operation in trades such as plumbing, janitorial services, or lawn maintenance are examples of brand building opportunities. Your business name over time carries goodwill, the reputation of a company, and can often be the deciding factor for customers seeking products and service.
Startups and 100 year old companies face the same challenges with brand building. Customers make an important association with the business name or tagline and the products and services they provide. Take, for example, companies like Nike®, Coca-Cola®, UPS®, and Ford®. Their company names have become synonymous with the products and services they offer.
Your brand is important and BridgeHouse Marketing can not only help you identify branding opportunities, but we can help build it out over time so new and existing customers alike develop a deep loyalty to your brand which translates to incremental and consistent sales growth.
- Social Media
- Video Production
- SEO / SEM
- PPC Advertising
- Content Creation
- Brand Building
- Product R&D
- Sales Workflow