Posts in Brand Building
Can Ringo Starr save the world? 50 years later, it all makes sense.

Back in 1967, John and Paul wrote a gem of a tune for their bandmate Ringo to sing lead vocal. The song, a track featured on The Beatles album entitled Sgt. Pepper's Lonely Hearts Club Band proclaimed, "Oh, I get by with a little help from my friends."

Some 50 years later, It is a reminder that we could all benefit from the help of someone close to us (or something, depending on how you interpret the lyrics - but I digress). For the sake of our blog here today, we choose to vibe in the 'high' from well orchestrated teamwork.

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How did we get here? A story of love, basketball, and marketing.

Marketing was a part of my life before I even knew what the word meant, literally since I was in grade school. I started working in my Grandma's grocery store at 8 years old, so I learned the value in customer appreciation early. From that time forward, I was driven to understand a valuable product or service and how to market it in a meaningful way to the customer. It's a passion, almost to a fault - I never get tired of it.

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