Posts in Local Business SEM
5 Reasons to Use SEM as a Business Strategy and Why

While talking with business owners and department managers over the years, I learned that a lot of us have a common problem. The problem is really a question. What is the best way to let customers know about changes in my company?

There has never been a singular answer, even when back in the day the only answer was offline marketing (think newspapers, magazines, billboards, TV commercials, and radio spots).

But in the modern digital era, there are so many online marketing variables to consider you might go broke trying to figure out the best way (think pay per click advertising, social media marketing, banner ads, influencer marketing, and blogging).

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8 Essential Local SEO Tools for Sacramento Businesses

If you've got a physical storefront, local SEO should be your chief concern. Check out these 8 local SEO tools you should use to improve your search rankings.

Are you a Sacramento business looking for more exposure?

More and more California companies use digital marketing to promote their services to local customers.

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How to Find the Best Sacramento Marketing Company

Are you looking to hire a digital marketing company in the Sacramento area? Read on to learn how to find the best Sacramento marketing company.

As a business owner, you're aware that simply having a web presence isn't enough. Digital marketing is a key element to doing business in today's market.

And most companies aren't large enough to be able to afford an in-house digital advertising team. Even if you can afford to hire in-house, the benefits of hiring an outside marketing company are too numerous to ignore.

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Is 1 Keyword Worth $100,000 In Sales Revenue?

If I asked you to buy a $100 raffle ticket for a 1 in 1000 chance to win $100,000 in cash, would you do it? As you consider the probabilities and grab your checkbook, you are probably fantasizing about the shot at cashing in on the investment of a lifetime. But when it comes to local business owners investing in the opportunity to rank important keywords that produce hundreds, thousands, and even millions of dollars in sales revenue - it just isn't quite as sexy a proposition. We'll break down the numbers in more detail in just a bit, but for moment, let's wrap our heads around the importance of keywords and search engine rank pages (SERPs).

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The Power Of Search Engine Marketing In A World Of Instant Gratification

Your customers are hot under the collar, that may or may not surprise you. What will blow your hair back is the reason why. Much like the petulant, young child crying in the grocery store over a cheap, plastic toy he wants but just can't have, it seems your very own customers are also finding themselves helpless and nearing tantrum mode. What should be sounding alarm bells for you as the local business owner is the resulting loss of a sale, or perhaps even worse, the loss of many, lucrative sales.

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3 Reasons Local SEO Can Make Or Break Your Business

In case you aren't familiar with the concept of local SEO, it refers to search engine marketing that gets your business noticed by significant numbers of potential customers, who live right in the same area where you're doing business, i.e. within your service area. The whole point of local SEO is to have your website ranked very highly, preferably in the first three results returned by Google, so that searchers find your business easily.

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