Blog Ranking Basics: 5 Reasons Blogging Is Essential for SEO Rank
Blog Ranking Basics: 5 Reasons Blogging is Essential for SEO Rank
Are you blogging? If not, you're missing out on valuable SEO rank! Here's our guide to blog ranking basics: 5 reasons blogging is essential for SEO rank.
Did you know that 77 percent of internet users take the time to read blogs?
And blogs are a great way to attract these readers to your site. Informative blogs will help your customers make the right decision about your products.
But blogs don't stop with helping customers on your site. Blogs also help casual internet users find your site as well.
That's right. Blogs can help your SEO soar through the roof. If your blog ranking grows, you can be sure to see more traffic on your site.
Want to know more about the benefits of blogging for SEO? Read on to learn more!
1. Drives Traffic
The main big perk of blogging is that it drives more traffic to your site. And, as you might know, traffic tends to equal sales.
There are many reasons why blogging helps drive traffic, and we'll get into some in this article. For now, keep in mind that traffic will help your ranking.
Having well-optimized blogs will give searchers more chances to land on your site. This is simply because there are just more targets and keywords that you include.
With more pages for searchers to find, you should see an increase in traffic, and this traffic will help you rank higher.
Traffic tells Google that people enjoy your site and found it useful. Google likes to show sites with traffic because those sites tend to be more reliable.
Remember that traffic is not the only factor that Google takes into consideration when ranking your site. It can't hurt though.
2. Adds More Keywords
Let's say you optimized your site when you first built it. The homepage has all the great keywords. Your About page is a marketer's dream, and your contact page even has keywords on it.
A few months later, you realize that you're still not getting traffic.
Then, you take to Google Keyword Planner to see what might have happened. All of a sudden, you see that the keywords you used are useless now!
This situation has happened to many businesses before, and if you don't add new keywords to your site, you might see your ranking fall.
A blog will keep you away from this happening to you. Because you'll be adding new articles on a regular basis, you'll always be showing Google that you know the popular keywords.
Even if your keywords on your site don't get outdated, it can still help to add more. Whether they be the same keywords or new ones, the more the merrier.
When you use keywords, you're telling Google that you know what people are looking for. As long as you don't stuff the keywords, you can be sure to see a boost in traffic.
3. Gets You Backlinks
You might not know what they are, but backlinks are one of the most important parts of SEO. Without them, your ranking may fall.
Backlinks are links to your site from another site. They link back to your site. Simple, right?
Now, there are some ways to get backlinks in an unorthodox manner. But, Google will catch on to this and rank you even lower than if you didn't have any.
While it's not a guarantee, you have a better chance of getting backlinks with your blog. If you post useful information, other sites will take notice and share it on their own site.
Also, keep in mind that you can try your hand at guest posting. This is when you post a blog on another site and link back to your own. They get content, and you get a backlink. It's a win-win.
4. Keeps Your Website Fresh
Let's say you have a good friend. You talk to them every day, and you would trust them with anything.
Then, without warning, they call you just once or twice a week. And maybe you start to see them once a month. After a few months, you don't hear from them at all.
Would you still trust them?
Chances are you wouldn't! Google is the same way. They like to see that you update your site on a regular basis.
This tells Google that you're on top of the trends and changing old information. If you neglect to make a blog, your rank will fall.
You don't need to blog every single day, but you should post at least once a week. Posting more is always better, as long as you don't run out of energy.
5. Increases Your Local SEO
After reading this article so far, you know that blogging is great for SEO in general. But if you're a local business, you might wonder how it helps you beat the competition next door.
Blogs also help your local SEO more than you can imagine. Using Google Keywords, you can find what people in your area are searching. Then, you can write blogs about those topics.
Let's say you're a coffee shop in Sacramento. If a potential client searches "Coffee shop near me," you might not show up because of your competition.
With a blog, though, you will rank higher because Google crawlers will index your site more often. And if you choose to write blogs with local SEO keywords, you should rank even higher.
For example, a blog post you title, "How to Find Fair Trade Coffee Shops" will help your search engine ranking. A blog you title "How to Find Fair Trade Coffee Shops in Sacremento," would help your general ranking and your local ranking.
Keep in mind that you can localize as much as you want. Google will rank you higher if your blog talks about Midtown or Folsom. It gives Google a more specific location for where to tell searchers you are.
Looking to Learn More About Blog Ranking?
Now that you know the reason blogs are essential to ranking, you should be ready to start yours. Soon, you'll see how it benefits your website traffic and business profits.
While this is a good start, don't think this article is all you need to know. If you're looking to learn more about blog ranking, check out our blog. There you can learn more about how to optimize your site.