What the hell is SEO and why is it so damn important?

If you have ever asked the question "What is SEO?" then you have no doubt felt the sting of comprehending the answer. The question itself is like that of the rabbit hole in Alice in Wonderland. The more you understand, the deeper it goes, and the answers just produce more and more questions. If you are a fan of using colorful (expletive sprinkled) language, then you may rejoice in the fact that you're not alone. At different times in my marketing career, acronyms like SEO and WTF could be used interchangeably.

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Top 3 reasons phone book ads suck... and my new YouTube video series.

There I was, standing in a puddle of water from a leaking exterior hose bib and what to my dismay is laying on the ground? A phone book! After I proceeded to throw it into the trash can, I pulled out my iPhone and said, "Hey Siri... Can you find a plumber for me?" Siri, indeed, found a plumber. And I also watched a YouTube video on how to replace hose bibs.

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We think the Lambo belongs in your driveway, not ours. But we're cool either way.

OK, yes, we will admit we work hard and have dreamt of the day we could sit in a Lamborghini, let alone drive one. It is a teeny bit over the top though, just a fraction over the "We're successful" mark and toeing the "We really need you to know it" line.

But damn... a Lamborghini Aventador? Wouldn't that be a sight in your driveway? We can almost envision you blowing your cellular plan's text messaging limit out of the water in a single night solely based on the amount of selfies sent out to friends, family members, and that kid from high school who got all the girls.

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Can Ringo Starr save the world? 50 years later, it all makes sense.

Back in 1967, John and Paul wrote a gem of a tune for their bandmate Ringo to sing lead vocal. The song, a track featured on The Beatles album entitled Sgt. Pepper's Lonely Hearts Club Band proclaimed, "Oh, I get by with a little help from my friends."

Some 50 years later, It is a reminder that we could all benefit from the help of someone close to us (or something, depending on how you interpret the lyrics - but I digress). For the sake of our blog here today, we choose to vibe in the 'high' from well orchestrated teamwork.

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How did we get here? A story of love, basketball, and marketing.

Marketing was a part of my life before I even knew what the word meant, literally since I was in grade school. I started working in my Grandma's grocery store at 8 years old, so I learned the value in customer appreciation early. From that time forward, I was driven to understand a valuable product or service and how to market it in a meaningful way to the customer. It's a passion, almost to a fault - I never get tired of it.

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