While talking with business owners and department managers over the years, I learned that a lot of us have a common problem. The problem is really a question. What is the best way to let customers know about changes in my company?
There has never been a singular answer, even when back in the day the only answer was offline marketing (think newspapers, magazines, billboards, TV commercials, and radio spots).
But in the modern digital era, there are so many online marketing variables to consider you might go broke trying to figure out the best way (think pay per click advertising, social media marketing, banner ads, influencer marketing, and blogging).Read More