Professional Marketing, Advertising & Sales Service For Your Business
At BridgeHouse Marketing, we are more than just a competitive edge marketing partner for small to midsize business owners and department managers. Our commitment to a deep understanding and analysis of our client's business along with their products and services, provides the building blocks for a digital marketing strategy designed to promote customer acquisition, retention, and loyalty.
We provide customized and prepackaged marketing services designed to reduce wasted time and money for the busy owner and manager looking to sustain long term profitability and growth for their company. We focus on marketing fundamentals proven over decades and adapt them for use in today's fast-paced and constantly evolving technology platforms. We analyze the online presence of a business as a whole, and develop an SEO (search engine optimization) and SEM (search engine marketing) strategy to drive traffic to your website, online store, landing pages, and social media channels.
Serving You and Your Business
FEATURED ARTICLES from THE BRIDGEHOUSE BLOG
~ Jay Abraham
Imagine if you could advertise your local business in one place and reach thousands of local customers every single day. Now, imagine this one advertising medium has more connectivity to your past, present, and future customers than a website, social media channels, TV, radio, and print publications combined. And finally, imagine each of the thousands of customers who find your business here represent thousands of dollars in sales indefinitely. You don't have to imagine any more, because this dream medium is very real and it is called an Internet search engine. With Google, Bing, and Yahoo on every desktop computer, laptop, tablet, and mobile smartphone, customers have 24-7-365 access to nearby businesses.
Search Engine Marketing, or SEM as it's called, is the single most important marketing investment you can make into your business. It does not matter whether you are a construction trade contractor, restaurant owner, or a dog groomer, nor does it matter if you are a sole proprietor, franchisee, or a multinational corporation with satellite locations all over the world.
As a business owner or department manager, your top concern is increasing product and service sales. Investing in optimization of your company's local presence in search engines is highly lucrative. It is the most effective way to scale your market share, boost sales, and increase profits. Leveraging sophisticated tools inside Google My Business and Bing Places for Business is critically important for maintaining a loyal connection with new customers and those who already frequent your business.
SEM is no easy task though, in fact, most business owners don't know the first place to start. If it was easy, every business would be tied for first position in Google. Fortunately, a professional marketing agency like BridgeHouse Marketing can help make sense of it all. We manage everything so you don't have to and at a fraction of the cost it would take to hire in-house marketing, advertising, and sales staff.
Social media platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter have permanently changed the way modern business is conducted. Never before in history has such a massive audience been able to engage a company or brand in real time the way they can today. This presents both a unique opportunity and problem for many business owners. When managed well, social media builds customer loyalty and goodwill in the brand which can certainly lead to increases in sales. But, if left unattended or mismanaged, it can backfire miserably.
At BridgeHouse Marketing, we are ultimately harnessing social media advertising to sell your products and services. However, we also understand from years of experience that a delicate balance is needed to find success. We build and deploy ads specifically suited to each platform. More importantly, our job is to deliver the right message, to the right customer, at the right time. Our managed service saves you wasted time and money by avoiding the headache of managing and training in-house. This isn't to say our clients avoid actively posting on social media, far from it. A healthy collaboration of organic content produced by the client and targeted ad content produced by BridgeHouse Marketing is the secret recipe to making a huge impact.
It is critically important that your business has a presence on at least one or more social media outlets. Establishing your corner of the social world unlocks access to millions of potential customers. Even the smallest of brick & mortar businesses have found tremendous success marketing their products and services to targeted audiences on social media. We help you crack the code by matching your business with specific social media platforms that provide the best exposure and return on investment.
PPC Advertising, or pay-per-click advertising, is the quickest strategy to increase relevant keyword traffic to your website. In plain English, it is like parking your business right in front of a customer's eyes which, at the very least, makes an impression and allows them to walk inside and look around. The problem so many business owners face is their company website being lost in the abyss of the Internet. How do you get noticed?
The answer resides in managed PPC Advertising service via Google AdWords from BridgeHouse Marketing. Our versatile service packages provide a budgeted strategy to dramatically increase customer traffic to your website. After extensive research into keywords that relate directly to your product or service offerings, we develop a series of ads that will reach the correlating landing pages on your website. Of course, it goes much deeper than that. Depending on how your business operates, we can focus on website clicks, sales conversions, lead generation through contact forms, phone calls, and text messages.
While using Google AdWords will not increase organic keyword ranking for your website over time like strategic SEO will, it is the best way to advertise in the first place both new and existing customers search for local businesses and information. The problem many clients run into however, is thinking the strategy is easy. Unfortunately, it isn't, and businesses have wasted thousands of dollars trying. That is precisely why using a managed service like ours is so important. It will not only save you the heartache from throwing money and time down the drain, it will create return on investment and allow you to focus on business.
You have no doubt already learned that content marketing is what makes Google tick in the modern era. Content marketing is essentially the creation of blogs, videos, and other materials for Internet searchers. There is overwhelming data showing the importance of a blog for your business website. In fact, there may not be any more effective way to optimize your website for search engines available today.
The reason is all based in the way we consume content on the Internet. Think about it for a second. We ask questions in search engines, this could be in the form of typing them on our desktop computers and laptops or, more recently, it could be speaking them into our mobile smartphones. We want answers to our questions, but we also realize that answers are layered based on relevance, geography, opinion, and other factors. The answers to these questions are found in blogs.
In a blog, we get the opportunity to tackle a question and answer it in basic, everyday writing terminology that is easy to read. Sure, blogs can be very technical at times but the point is we allow the viewer to learn about their topic of interest in small, manageable chunks. This creates value. As it turns out, massive value. And it allows you to build your brand, sell your products, and offer your services.
Now, the big problem. You don't have time for all this! No worries, we at BridgeHouse Marketing can handle it for you. We have access to thousands of brilliant blog writers, number one. Secondly, we perform the research based on your business to uncover the keyword focus and matching content. We develop the blog content and then upload it directly to your website without you lifting a finger. No challenging coding or SEO knowledge needed, no writing classes, it is just easy and automatic. Of course, we still encourage you to write blog content to your heart's desire but we help you maintain the content marketing schedule that will rank your website higher and higher in the search engines.
Lead Generation & Sales Funnel Management
Lead Generation is just a fancy term for finding new customers. But building, maintaining, and actively working through a solid lead generation plan is no easy task. No matter what type of business you own or operate, understanding where and how to find new customers can be challenging. If we go a step farther, lead generation also encompasses repeat business from your customers.
Both of these concepts require a deep analysis of the product or service offered, target customer, competition, value proposition (why your product or service is better than the rest), and opportunities to scale the business.
At BridgeHouse Marketing we believe one rule is more important than all others when it comes to working with your business. In order to make precise marketing decisions, we must first understand how your business operates and what your goals are. Fortunately for you, we have extensive experience in multiple trades and we love business!
eCommerce Optimization & Consulting
Unless you reside in a cave somewhere near one of the polar caps, eCommerce has had an impact on your life over the past couple decades. Online shopping mega-powers like Amazon and eBay have quite literally changed the way we shop, both for business and personal necessities. Yet, the thought of operating an online store can be a bit overwhelming and the competition is capable and widespread.
BridgeHouse Marketing offers a wide range of customizable eCommerce services including consultancy, research, general website construction and renovation, product onboarding, SEO, and more. Whether your business is currently selling online or still dancing around the decision to enter world wide web commerce, we can help make the process easier.
Depending on the products or services offered by your business, you could be missing a lucrative opportunity to double down on sales without the need for costly expansion and increased overhead. Online stores offer the flexibility to scale quickly or slowly based on the offerings, budget, and infrastructure.
Brand Building & Goodwill
Branding is something many small to midsize businesses overlook from a priority standpoint. Even the smallest one or two person operation in trades such as plumbing, janitorial services, or lawn maintenance are examples of brand building opportunities. Your business name over time carries goodwill, the reputation of a company, and can often be the deciding factor for customers seeking products and service.
Startups and 100 year old companies face the same challenges with brand building. Customers make an important association with the business name or tagline and the products and services they provide. Take, for example, companies like Nike®, Coca-Cola®, UPS®, and Ford®. Their company names have become synonymous with the products and services they offer.
Your brand is important and BridgeHouse Marketing can not only help you identify branding opportunities, but we can help build it out over time so new and existing customers alike develop a deep loyalty to your brand which translates to incremental and consistent sales growth.